\n50%: Develops, plans, budgets, optimizes, implements and evaluates the department's overall digital marketing communications and media buying strategy to align with the University's branding goals and priorities. Assists senior marketing strategist in directing and managing institutional advertising and image campaign calendars. Handles details related to placement of paid advertising and digital campaigns including securing space reservation, coordinating contract/payment, ensuring that ad specifications and deadlines are achieved; assists in monitoring status of institutional advertising expenditures as per Louisiana state law.\u003cbr/>\u003cbr/>\n20%: Assists senior marketing strategist in creating campus policies and procedures related to marketing the university; assists in maintaining quality of marketing materials and ensuring consistency of LSU's brand identity. Works with the OCUR team to develops marketing tools and advise colleges, schools and units on delivering compelling on-brand content and projects.\u003cbr/>\u003cbr/>\n20%: Supports institutional research projects for LSU, including scheduling, developing survey instruments, fielding studies, regularly measuring marketing results and making recommendations for action.\u003cbr/>\u003cbr/>\n10%: Other duties as assigned.\n\nInformation can be found at: [Workday Jobs](https://lsu.wd1.myworkdayjobs.com/LSU/job/Lakeshore-House/Digital-Marketing-Coordinator_R00059101)\n","headline":"Digital Marketing Coordinator","image":"https://dmae.lsu.edu/images/news/2021/ocur-1200.jpg","url":"https://dmae.lsu.edu/news/2022/2022-01-12-Digital-Marketing-Job","publisher":{"@type":"Organization","name":"LSU Digital Media Arts & Engineering","logo":{"@type":"ImageObject","url":"https://dmae.lsu.edu/icons/icon-192x192.png"}}}}]}}